Were sales up or down?
- If
sales were up, you'll need cash to buy more inventory. If sales were
down, you'll want to pull back on inventory purchases. Sales increases
in a specific product can mean a new growth opportunity. Sales
decreases need to be evaluated to determine the reason and steps for
correction.
What was the total gross profit last month?
- Gross
profit is the profit after subtracting cost of goods sold. Changes in
gross profit indicate whether pricing strategies are working. Cutting
prices to increase sales may not be smart if it results in a loss on
the product.
What is the gross profit for each product?
- Selling
prices should be based on realistic profit goals not estimates. Raising
prices on some products and selling other products near or below cost
can increase gross profits overall. It may be wise to offer sales
incentives to push the most profitable products.
What were expenses by category?
- Are
payroll costs too high? What about insurance and utilities? In order to
cut back, first know which expense items are out of line. Recording
monthly expenses in detail allows you to get the maximum tax deductions
and cost/benefit analyses of advertising, marketing, travel, etc.
Who owes me money and how much?
- You
can't expect to get paid in full unless you tell customers exactly what
they owe. An itemized, printed, timely monthly statement tells your
customers that you expect to be paid on time according to your payment
terms.
Who's behind in payments and by how much?
- Customers
who fall behind need to be contacted immediately and often so that it
doesn't become a larger problem. Also, before you approve a new order
from a customer, you'll want to know if that customer paid on time for
the last order.
How much inventory do I have?
- If
you're running low on an item, you can order in advance and avoid rush
order delivery charges. If you have too much inventory, you can cut
back on inventory costs and improve cash flow. Regular physical
inventories will identify a shortage before it becomes a problem.
To whom do I owe money and how much?
- Many
vendors offer discounts for paying bills in less than 30 days, which
can result in big savings on an annual basis. Paying bills on time
increases your chances of qualifying for business credit and assists in
planning your cash flow.
What was my profit last month?
- A monthly income statement and analysis gives you the bottom line, and lets you know where the business has been and is heading.
How much do I own and how much do I owe?
- Keeping
track of your assets and liabilities on a balance sheet allows you to
plan for your cash needs and stay current with loan agreements. In
addition, you'll be able to immediately and accurately respond to
customers, vendors, and potential lenders.